The Manager of Marketing and Communications is a key leadership role responsible for promoting the Association’s brand, programs, and services to members, students, residents, potential members, and the public. This position provides the leadership for the development and execution of integrated marketing strategies, manages digital and print communications and ensures consistent, compelling messaging across all platforms.
The ideal candidate is a strategic thinker and creative storyteller with strong technical skills in digital marketing, content creation, and data analytics. They are also expected to stay current with emerging trends, technologies, and best practices in marketing and communications and proactively apply innovative approaches to enhance member engagement and organizational visibility. This role requires a deep understanding of the healthcare association landscape, a passion for member engagement, and the ability to translate insights into action.
Key Responsibilities
Marketing and Brand Strategy
Develop and implement a comprehensive marketing strategy to promote the Association’s membership programs, and services.
Manage marketing and program related budgets, including forecasting and performance tracking.
Research and engage new markets, audiences, and partners to expand Association’s reach.
Market all educational programming and fundraising initiatives through multi-channel campaigns.
Manage the Association’s Career Center and promote job opportunities to members.
Digital Communications and Content
Collaborate with internal teams to align the Association’s messaging across its various platforms.
Oversee branding and consistency across all member-facing communications.
Create and manage content for Association’s website, discipline specific pages and online communities.
Produce and edit the Association’s publications including the monthly newsletter and other periodical publications.
Develop press releases, leadership speeches, and other executive communications.
Maintain and grow the Association’s social media presence in accordance with policy.
Creation and distribution of email campaigns, newsletters, and announcements.
Ensure brand consistency across all digital and print materials.
Manage the Association’s medical journals and related communications.
Data and Analytics
Use marketing analytics to evaluate campaign performance and refine strategies.
Create dashboards and reports to track engagement, campaign ROI, and audience behavior.
Present insights and trends to the Association’s Board and senior leadership.
Utilize tools such as Excel (pivot table, macros),), AI platforms, and data visualization software to ensure accuracy and insightfulness.
Apply data to forecast trends, identify opportunities, and support strategic planning.
Stakeholder Engagement and Leadership
Serve as staff liaison to assigned committees and special interest groups.
Collaborate with internal teams and external vendors to execute marketing initiatives.
Lead fundraising communications for the Association’s educational foundation in partnership with leadership.
Support the development of policies and procedures related to communications and marketing.
Qualifications & Competencies
Bachelor’s degree required: marketing communications, or related field preferred.
3-5 years of experience in marketing and communications, preferably with a membership or healthcare association.
At least 2 years in a manager or senior level administrative role.
Strong writing, editing, and storytelling skills with an engaging presentation style.
Demonstrated ability to stay informed of industry trends, emerging technologies, and marketing innovations.
Proactive in identifying and implementing new tools, platforms, and strategies to improve outreach and engagement.
An independent learner with a growth mindset and a passion for continuous improvement.
Creative problem solver who brings fresh ideas and strategic insight to discussions and into action.
Proficient in MS Office Suite, marketing automation tools, CMS/LMS platforms, and project management software.
Experience with association management systems (AMS/CRM) and digital analytic tools.
Demonstrated ability to manage budgets, projects, and cross functional teams.
Self-starter with a solution-oriented mindset and strong attention to detail.
An analytical thinker with the ability to tailor messaging for diverse audiences.
Experience managing contractors, vendors, and external partners.
Perform other responsibilities as assigned by the CEO.
BONUS QUALIFICATIONS
Member of ASAE or hold a Certified Association Executive (CAE) certification
Relevant certifications in technology systems
IMIS membership platform experience.
Higher Logic Thrive platform (Communities, Elevate and Informz).
Cadmium platform for events and continuing education.
Having experience in a small team nonprofit environment.
Job Classification: Exempt
Reports To: CEO
Why join us?
Be part of a mission driven team making a real impact.
Opportunity to shape the future of our membership, communications, and data strategy.
Supportive, collaborative, and flexible work environment.
Professional development opportunities encouraged and supported.
How to Apply
Please submit your resume, a cover letter and a brief portfolio or writing sample that demonstrates your marketing and communications experience.
