The Irrigation Association (IA) is the leading trade association for irrigation equipment and system manufacturers, dealers, distributors, designers, consultants, contractors and end users. We are committed to ensuring the IA remains a central point for collectively elevating our interests and a unifying voice on the value that irrigation brings to green spaces and the food, fuel, fiber and feed that our nation and globe need. As the IA positions itself to meet the future demands of its stakeholders and capture growth opportunities, we are improving our efforts to listen to and learn from our members so that we can become more agile and responsive and lead with foresight. We have reimagined how we lead, and in doing so, have created a new role – Brand, Engagem