Product Marketing Manager (Experience with Associations is a must)
Location: Germantown, Maryland
Type: Full Time (Remote Only)
Subject matter expert on our professional services and will be leading the development of content to help meet the demand.
To provide industry-level messaging and positioning to clearly articulate value and differentiation—for both internal and external customers.
Creating collaterals for Trade shows and various other events, selling Business services by visiting these events
Work closely with cross-functional teams to ensure seamless execution.
Plan and execute all aspects of events, including but not limited to managing booths at trade shows, conferences, product launches, and promotional events.
Manage all functions of content generation from start to finish and communicate regularly with internal team members to ensure creation of engaging ad campaigns are delivered and deadlines are met routinely.
Marketing Market will design a go-to-strategy for selling business services to Associations market.
Develops a deep knowledge of our target market and is responsible for positioning and value proposition development.
Responsible for creating advertising content to aid in the success of email campaigns.
Collect feedback from sales and service teams to inform product positioning and innovation
Work closely with Sales team and Digital Marketing Manager under the direction of the Chief Executive Officer and Chief Operating Officer.
Respond to change productively and handle other duties as required.
Collaborating and Managing Marketing support with remote teams based in India.
Minimum Experience and Training Requirement:
Require experience with associations and/or nonprofits.
This role requires regular travel to various locations
Experience with using marketing tools such as Campaign Monitor, SEMRush, HootSuite
Bachelor’s degree in Marketing, Communications, Journalism, Business, English or Related Field; Required
Excellent writing, editing & grammar skills, and superb attention to detail.
Strong personal organizational skills and ability to keep track of multiple client campaigns and meet deadlines.
Experience researching and promoting products and services via various ad platforms, search engines, social media, website content, and blogs.
Experience working in a team environment and collaborating with various levels of stakeholders.
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