Details
Posted: 20-Jul-22
Location: Fairfax, Virginia
Type: Full Time
Additional Information:
Telecommuting is allowed.
Employer will assist with relocation costs.
About SIRThe Society of Interventional Radiology (SIR) is a thriving professional medical society dedicated to optimizing patient care and improving lives through minimally invasive, image-guided treatments. Located in Fairfax, Virginia, SIR represents one of the most innovative, exciting, and competitive specialties in medicine today. SIR is a 501(c)(6) professional association that supports more than 8,100 interventional radiology physicians, trainees, medical students, scientists, and clinical professionals. SIR is also comprised of SIR’s 501(c)(3) Foundation, which focuses on research and fundraising to advance the future of interventional radiology. Together SIR and SIR Foundation have nearly 50 staff, combined annual revenues of $10 million, and assets of nearly $17 million.
Position Summary Bring your passion for content creation, communication and social media to an organization dedicated to improving lives through minimally invasive, image-guided medicine.
The Society of Interventional Radiology (SIR) is a medical membership society headquartered in Fairfax, Virginia, offering a flexible work schedule that includes fully remote or hybrid options. In collaboration with the Director of Communication and Public Relations, you will be driving SIR’s social media strategy across all channels, expanding the society’s influence and engaging in relevant topics for discussion. You will also provide strategic advice on the adoption of new social media tools and techniques, assessing their benefits of use to amplify engagement with SIR members and patients on social media.
This highly visible and connected role is a key member of the society’s communications team, collaborating regularly with staff, physician volunteers and society partners to creatively position SIR and IR through the society’s social media channels and member communication vehicles. In this position, you will be responsible for developing, executing and reporting on social media engagement and strategies that advance a variety of society efforts. This individual is also responsible for the development and assembly of SIR’s e-newsletters and alerts and provides media relations and editorial support for SIR’s Annual Scientific Meeting.
PrimaryFunctions and Responsibilities:
Social media and content creation
As the strategic mind behind SIR’s social media channels, you will be creating engaging content to spotlight important SIR efforts, activities, programs, and member benefits. The content you develop will reach beyond social media and influence SIR’s newsletters, website, and other member communications vehicles.
In this role, you will:
- Draft and deliver appropriate messages to further SIR’s voice and measure their impact
- Engage in active listening on social media sites with an ear toward responsive engagement with member conversations, including triaging content and tapping staff subject matter experts for response
- Record, edit and project-manage the creation of engaging videos for use on social media and the website. You will also manage the intake and editing of community-sourced videos on our video platform, Gather Voices.
- Explore new social media tools and tactics, assessing their benefits of use to amplify engagement with SIR on social media
- Lead strategic thinking around and deployment of paid and organic social media to advance SIR programs and events
- Identify opportunities for, and schedule, special social media events, such as Twitter chats or Instagram takeovers (e.g., to observe certain awareness months related to IR treatments; spotlight member achievements; etc.)
- Coordinate with member-volunteers to ensure messaging on member-run social media accounts is precise and on-brand and assist and advise them on messaging, and measurement.
Secondary Functions and Responsibilities:
Member communications
- Supports the production, editing, and distribution of SIR’s member newsletters, alerts, and marketing e-blasts to ensure consistent, clear, and accurate messaging
Public Relations
- Monitors media mentions of SIR, interventional radiology, and top leadership for situational awareness and response
- Identifies member stories from social media that can be developed into media pitches or articles
- Supports SIR’s Annual Scientific Meeting press program by writing promotional, business, and awards press releases; assisting in abstract review; and conducting other duties as needed
- Responds to requests for information and assistance from the media
Qualifications Skills and experience:
- Three to five years of progressively responsible communications experience in social media and other organizational communications experience in a nonprofit or trade association environment is beneficial
- Excellent verbal/written communication, proofreading, and editing skills
- Excellent interpersonal and organizational skills
- Experience with social media platforms in a professional setting (Facebook, Twitter, LinkedIn, Instagram, YouTube)
- Experience with social media measurement and management tools (Falcon/Brandwatch, Buffer, TweetDeck, Meta Business Center, or similar platform)
- Experience working in a digital communications platform (Informz, ConstantContact, or similar platform)
- Experience with graphic design platforms (Canva, Piktochart)
- Experience with video gathering and editing platforms (Zoom, YouTube, iMovie, GatherVoices)
- Experience with media monitoring and distribution platforms (PR Newswire, Cision, Meltwater)
- Proficiency with MS Office (Word, Excel, PowerPoint)
- Proficiency with G Suite tools (Google Docs, Google Alerts, Google Forms)
Education:
- Bachelor's degree in communications, journalism, public relations or related field from a four-year college or university or equivalent experience
Working Conditions and Physical requirements:
Small, fast-paced open office environment with moderate noise levels. Use of phones and computers for extended periods of time. Utilize office equipment and communication technologies for conference calls and teleconference meetings/webinars. Requires general mobility to move through the facility. Ability to lift up to 25 pounds. Frequent interaction with internal staff and physician members/board via phone, in person, email, and other mediums. Normal sitting and standing activities for an office environment. Some travel primarily for Annual Meeting.
This position description should not be construed to imply that the requirements are the sole standards for the position. Incumbents are expected to perform all other duties as required. Please sign below to acknowledge receipt of the position description and responsibility for reviewing this document.
Special note regarding COVID-19: SIR employees are currently working in a hybrid fashion and may have the flexibility to continue to work partly from home as we transition back to the office.
SIR is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
