The Managing Editor, Audience develops, oversees, and executes the audience engagement strategy of WAMU’s regional newsroom, driving the plan for how WAMU and DCist expand the reach of our journalism.
With the goals of diversifying, growing, and deepening the loyalty of our audiences, the role has oversight of social media, newsletters, homepage presentation and journalism-focused events. These include our homepages and presentation of local content on NPR.org; the voice and cadence of our social platforms for both WAMU and DCist; recirculation of stories and evergreen strategy; implementation of the DCist membership program; in-person and digital events; and initiatives to increase newsletter, streaming, and local podcast audiences.
The Managing Editor, Audience also plays a key role in identifying which metrics are most relevant to WAMU’s audience goals, tracking progress against those goals (particularly impact) and sharing this information regularly with the newsroom in conjunction with the Growth Editor.
The role will require a combination of big picture strategic thinking, detail-oriented project management and hands-on audience engagement work. The Managing Editor, Audience will be a creative thinker who develops new, outside-the-box initiatives, refines our existing strategies, and otherwise helps transform WAMU/DCist into a powerhouse of audience-driven local journalism.
The Managing Editor collaborates with the Growth Editor, DCist Membership Manager, Strategic Partnerships Editor, and Marketing and Technology teams to conceive, manage, and execute these audience-focused projects. The position supervises a team of two or more audience engagement specialists.
What you’ll do:
Drive the audience engagement strategy and plan for WAMU’s newsroom.
Establish a vision and goals for the team that focus on growing, diversifying, and deepening the loyalty of WAMU’s local news audience and members on various platforms.
Implement, plan, and achieve results through the coordinated efforts of the team that includes two or more Audience Engagement specialists.
Contribute to the smooth editorial functioning of the newsroom by editing daily newsletter(s), planned social media content, homepage text and the DCist membership newsletter.
On a day-to-day basis, the Managing Editor, Audience ensures the Audience Specialists have clear expectations and the direction and coaching they need to succeed.
And much more…
You’re experience and attributes:
Bachelor's degree or equivalent in Journalism, Digital Media or a Related Field.
7-10 years of relevant experience, to include supervisory experience.
Experience managing a team; in particular, experience coaching and mentoring broadcast or print reporters in best practices for digital journalism.
Fundamental demonstrated understanding of and experience with content management systems, web development, and web design.
Experience and success directing the development of multimedia content such as video, audio, and social media graphics.
Experience driving social media strategy, monitoring analytics, and adjusting future plans based on performance.
Impeccable news judgment.
Excellent written and verbal communication skills, strong organizational skills, and a demonstrated ability to multi-task.
Knowledge of and a commitment to the mission of public radio journalism.
Hiring offers for this position are contingent on successful completion of a background check.
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WAMU 88.5 is the leading public radio station in the greater Washington, D.C. area, and DCist is our digital outlet for local news. We provide in-depth and enterprise reporting alongside essential daily news and information that aims to reflect and serve the diverse communities of our region. We believe in news as a public service and put our current and future audience at the center of our work.