Reports To: Executive Director Employee Class: Full Time Exempt Work Location: On site at1333 H Street NE, Washington DC 20002 Supervisory: Digital Marketing Associate
Job Summary Develop marketing strategies and implementation plans to support organizational goals in line with institutional and programmatic branding guidelines. Oversee and manage the functions of promotion and public relations by developing and implementing innovative strategies and effective communications.
Develop an annual marketing plan in line with budgetary and departmental goals. Perform market research, develop surveys, and analyze data as necessary to develop new audience sources and sales opportunities to maximize revenue goals.
Market Atlas programming inclusive of all presentations at the center. Work collaboratively and in support of the Atlas development and patron services departments.
Create and execute advertising schedule for marquee and window boxes. Create and manage all display, print, and digital advertising.
Oversee, manage, and maintain Atlas marketing database.
Prepare and manage all Atlas press releases and event listings. Manage press contact list and public relations initiatives.
Develop relationships with area businesses for joint marketing opportunities.
Create and design all marketing materials in line with institutional and programmatic branding guidelines. Oversee and manage organization's branding style guide.
Coordinate print production and distribution - solicit and collate content, oversee timelines, manage third party printer relations.
Manage all photography and image needs. Arrange for, direct, and edit photography and video for promotion and fundraising needs. Maintain Atlas Performing Arts Center promotional, photographic, and media archives.
Oversee and manage all social media campaigns including content, photography, video, and graphics across multiple platforms.
Oversee and manage email-marketing campaigns to maximize revenue and patron participation.
Oversee and manage all Atlas website content.
Manage and attend all scheduled marketing and promotional events.
Minimum of 3 years experience in marketing, arts-related marketing preferred. Experience with graphic design, strong working knowledge of the Adobe Creative Suite with demonstrated ability in developing compelling collateral materials preferred. Experience in Patron Manager or other CRM software and Microsoft Office Suite preferred. Ideal candidate will have photographic and video production capabilities. Applicant must have excellent communication skills both written and oral with an outgoing personality at ease in a group or one on one. Strong ability to multi-task, attention to detail with strong proofreading skills, time management skills and ability to be a team player. Candidate must be able to work a flexible schedule as required - some weeknights and weekends – as dictated by performance and event activities. Ability to work in fast-paced, dynamic environment. Must be able to safely lift and carry 25 lbs. and climb a ladder.
Additional Salary Information: Health, dental, and vision insurance, paid vacation, holiday, personal days and sick leave, Costco membership, retirement.
About Atlas Performing Arts Center
The Atlas Performing Arts Center is a non-profit performing arts venue in a historic theater. We’re the cultural anchor of the H Street, Northeast community in Washington, DC. The Atlas fosters and presents stellar art in film, dance, music, theater, vocal and choral work, spoken word, and beyond.
The Atlas has four performance spaces and we often host free events in our lobby. We produce Atlas Presents performances and also rent our spaces to other artist groups so they can create their own productions. We support and partner with DC arts makers – our Arts Partners – including Capital City Symphony, Mosaic Theater Company of DC, Joy of Motion Dance Center, and Step Afrika!
The Atlas also leads in its arts education initiatives through our City at Peace youth development program and the Atlas’ Stagecraft Training and Apprenticeship Program. In the winter each year, we produce our popular INTERSECTIONS Festival that hosts close to 400 artists and performing groups who entertain and engage thousands of patrons in a multi-week long celebration of the arts.
Our mission is to bring people together through the arts to expand the reach and strengthen the bonds of our community. We pro...vide shared space in a creative environment that inspires exceptional performances, events, and initiatives that enlighten, entertain, and reflect the best of the arts and our humanity.
As the catalyst for neighborhood growth and change, the Atlas continues to play a major role in the regional creative economy and is where the arts, culture, and connection happen on H Street.