Education Week, a nonprofit media organization that serves the nation’s leading K-12 policymakers, educators, researchers, businesses, and other influencers with informed, independent, and highly respected journalism and research, is seeking a Manager of Advertising Operations to lead our entrepreneurial AdOps team.
The individual hired for this position will oversee the products, platforms and people that enable us to further our mission by monetizing the niche professional audiences of Education Week, EdWeek Top School Jobs and EdWeek Market Brief through a variety of advertising, lead generation and marketing solutions. This team’s key external clients span the entire ecosystem of K-12 education, with a heavy emphasis on K-12 product and service providers as well as K-12 Districts.
As a small organization, we need a candidate in this role who is comfortable as both thinker and doer, who can lead an operations department while also actively engaging as the department’s daily work requires. Further, as the organization has recently completed a significant investment in digital capabilities (a new CMS, a CDP, new subscription management, etc.), a key success factor will be the capacity to match product and operations needs voiced by internal and external clients with our new technology and processes in order to support revenue growth.
Ensure a smooth end-to-end process for the fulfillment of client campaigns, from pre-sales consultation and post-sale client service through execution and optimization, to ultimate campaign reporting and prep for billing
Manage a team of operations professionals and recommend strategic improvements and resourcing to support revenue capture
Collaborate with the Publisher / CRO, GM Sales and Ad Products, and other revenue stakeholders to ideate, build and introduce to market new advertising, lead generation and related marketing solutions that meet or exceed client expectations
Be a strategic leader around driving value from our key technology investments, such as CMS, CDP, Marketing automation and more, including innovations on these new platforms that respect both audience experience as well as advertiser needs
Represent the needs, perspectives and interests of the operations team as well as our advertising clients in meetings, internal governance efforts and other initiatives that cut across departments
Think creatively about opportunities to drive value in campaign reporting and optimization, task tracking tools, and lead gen efficiency.
Qualifications and Skills
Bachelor’s degree, and/or min. 6+ years’ related experience in advertising, lead generation and/or marketing services, preferably in a media/editorial environment.
Prior experience in ad product management and innovation across web and email
Strong understanding and operational experience in online ad trafficking (in Google Ads, for example) as well as email marketing / email newsletter advertising
Track record of effective collaboration across many departments to achieve shared goals, including strong communications skills to explain technical concepts and relate non-technical feedback into action
Knowledge of best practices in digital marketing and advertising, with a passion for keeping informed on the latest developments in the field
Experience with the needs of B2B marketers, including lead generation, account-based marketing, sponsor content promotion / syndication and ROI metrics, would be a plus.
Benefits and Perks
Education Week is a vibrant workplace that is conveniently located in the heart of downtown Bethesda, MD. We are within short walking distance of numerous restaurants and shops, the Metro, and are adjacent to The Capital Crescent Trail. However, due to the COVID-19 emergency, our Bethesda office is currently closed, and our staff is working remotely for the foreseeable future. We offer a competitive salary and benefits package including health and dental insurance, a 401(k), PTO, and tuition assistance. We value innovation, leadership, and forward-thinking, and provide a friendly, intellectual, challenging work environment where employees can thrive and grow professionally.
Education Week strongly values equity and believes in a society where all children have access to high quality K-12 education. As such, Education Week is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, skin color, ethnicity, religion, gender, sexual orientation, national origin, disability, age, marital status, military status, pregnancy, or parenthood. EdWeek is committed to maintaining a diverse and multicultural working environment.
If you feel comfortable doing so please feel free to note which pronouns you use in your application (for example - she/her/hers, he/him/his, they/them/theirs, ze/zir/zirs, etc.)
Education Week will not be able to sponsor applicants for work visas.
About Education Week
At Education Week, we believe that an equitable—and excellent—education for all students is possible, and we empower the field to make it a reality. As a leading authority in pre-K-12 education, Education Week is the comprehensive cornerstone for educators, policymakers, and business leaders, providing trusted and non-partisan journalism and research insights that inspire critical conversations and meaningful action.
Edweek.org and Education Week in print engage readers with indispensable news, actionable analysis, outside opinion and commentary, and distinctive explanatory and investigative journalism. EdWeek Market Brief, our digital intelligence report for education business leaders, provides original reporting, deep analysis and proprietary, data-driven research focused on school district purchasing and priorities. And EdWeek TopSchoolJobs connects the nation’s leading educators and business leaders with career insights and high-profile and in-demand professional opportunities. We serve the field and connect all voices in the education community with our projects across digital, print, and video platforms and through live and virtual events. Education Week is an entrepreneur...ial non-profit media organization with a double bottom-line focus. We combine a mission orientation with a strong desire to evolve our projects to serve our audience and to ensure our growth and sustainability.
We have a long history of creating journalism and research worthy of reader support that is supported by reader revenue, first in print and then starting in 2005 with the launch of a soft digital paywall. About 75 percent of Education Week’s revenue comes from subscribers and advertisers, with remaining support coming from a committed group of philanthropic funders. Although Education Week in print still has a solid paid subscription following, more than 70 percent of our publishing revenue comes from digital products and services. Today, we connect with close to two million visitors each month on edweek.org plus millions more through our print and off-platform channels.