The Advancement team cultivates, solicits, and stewards individuals, as well as foundation, government and corporate partners who invest in the Society to drive impact through science, technology, education, exploration, and storytelling. The team collaborates with Society teams – and often works closely with NGP/Disney – to build transformative and impact-driven strategic partnerships. The team also produces global events that deepen connections and leverage the Society’s power to convene, and directs robust annual, major and planned giving programs empowering the Society with a broad base of public support.
The Vice President, Annual Giving and Membership (VP) is a senior leader within NGS Advancement and is responsible for managing a team that creates and executes a high impact membership and annual giving program through comprehensive marketing and communications campaigns as well strategic member and donor centric solicitation strategies. The VP will also be responsible for leading the advancement donor relations team in the development and achievement of best-in-class donor relations. They will manage the overall strategy to facilitate recognition of donors, communicate gratitude, demonstrate impact of gifts, and ensure donor intent is followed. The VP will be the primary source of knowledge, intelligence and decision making as it relates to donor strategy, membership and marketing related functions. They will be responsible for data collection, analyses and systems integration as it pertains to membership as well as strategy to shore up retention and recruitment. They will also be responsible for governance by ensuring the proper volunteer alignment, training, onboarding and infrastructure to engage members and cultivate volunteer leaders.
Reporting to the Chief Advancement Officer (CAO), the VP will manage the day-to-day operations of the NGS membership program; will devise strategies for meeting Society-wide objectives; will work closely with the CAO to create and implement metrics to measure membership program performance, perform data analysis to drive strategy and create reporting to track progress toward goals. They will be an exceptional communicator and relationship building with the creativity and skills to develop an effective membership strategy to drive results.
Develop strategies and campaign plans to acquire, retain, and reactivate members. Consider and implement strategies to increase member engagement, and regularly review membership features and benefits. Develop opportunities for membership acquisition and retention through strategic and evidence-based best practices in marketing and membership recruitment.Work with the CAO and the senior Advancement leaders to determine and set long- and short-term goals that drive membership success and meet Society-wide objectives.(25%)
Develop and design new membership models based on an analysis of our value proposition and price points in the marketplace.Develop and execute member surveys to assure data-driven needs assessments, recruitment and retention strategies.(20%)
Lead the Society’s advancement donor relations team to achieve best-in-class donor relations through execution of stewardship projects, activities, and communications. Collaborate with Enterprise-wide teams to provide coordinated, well thought out stewardship of donors. Manage opportunities for improved stewardship efficiencies and more effective, increased personal donor communications. (15%)
In collaboration with the CAO and senior advancement leaders, oversee the development and execution of a comprehensive, fully integrated membership communications plan. Direct and manage the Society’s membership communications and marketing campaigns, from planning to implementation.Create and execute a communications plan aligned with the overall communications efforts of the Society including messaging themes, print, electronic, and social media strategies, as well as the development and implementation of support materials that best position and promote the benefits of supporting the Society. (10%)
Deliver services that provide value, leverage member expertise and excitement, improve retention, and support NGS membership.Through successful staff management, clear goal setting and project oversite, meet and exceed annual revenue and participation targets, minimize expenses, and ensure quality and professionalism in NGS materials and customer service. (10%)
Analyze and evaluate membership marketing activities, membership data, and trends.Develop and utilize analytics and tools to measure member touch points through special events, products and services and design/deliver new member value initiatives working in collaboration on unique or innovative products and services.Monitor and measure membership progress and productivity, evaluate results and initiate appropriate modifications. (10%)
Work in partnership and collaboration with the VP of Leadership Giving to develop individual and leadership giving strategy, execute portfolio reviews for giving officers, provide direction for portfolio management and ensure the overall growth of the individual donor pipeline. Manage vendor relationships in key areas supporting membership. (10%)
15+ years of experience as a fundraising professional with 5+ years of management experience over a comprehensive membership program. Expertise with strategic planning plus a demonstrated experience with building effective and collaborative relationships internally and externally. Experience working for a non-profit, foundation, or academic environment preferred.
Necessary Knowledge and Skills
Demonstrated ability to lead, motivate and manage individuals and teams. Sound judgment, thoughtfulness, and attention to detail with the ability to think strategically and act decisively
Proven ability to attract, mentor, motivate, and lead a strong, cohesive, and high-performing team; the managerial skills to establish a team -and goal-oriented environment, providing and encouraging innovation; and the ability to empower staff through active communication and delegation, building confidence and celebrating achievements.
Has a strong work ethic and the ability to develop and implement the policies, practices and systems necessary for the execution of a significant membership campaign.
Skill in exercising a high degree of initiative, judgment, discretion, and decision-making to achieve organizational objectives.
Ability to work effectively with, delegate to, and provide direction and leadership for a team under stringent deadline requirements; ability to coach and evaluate professional team members, including training and skills evaluation.
Ability to collaborate and influence at a very high level all members of the Advancement office and senior administrators in a complex setting.
Skill in establishing and maintaining effective working relationships with donors, volunteers, staff, and the public.
Ability to respond quickly to changing business needs and priorities; ability to balance strategic thinking with tactical implementation.
Excellent writing skills with demonstrated ability to communicate information to the public.
Proficiency with Raiser’s Edge, or other fundraising database preferred.
4+ direct reports.
We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization.
YOUR STORY MATTERS You Bring the Yellow Border to Life
We are not all the same. It is our differences that make the National Geographic Society, and our world, a better place. We embrace each person’s identity, experiences, and abilities, and we commit to cultivating an environment where everyone benefits from opportunity, mutual respect and a sense of belonging. We all have a story to tell. When we share and celebrate our stories, the yellow border comes to life.
The National Geographic Society uses the power of science, exploration, education and storytelling to illuminate and protect the wonder of our world.
Since 1888, the National Geographic Society has driven impact by identifying and investing in an international community of Explorers: leading scientists, educators, storytellers, conservationists, technologists, and many other changemakers who help us define some of the critical challenges of our time, drive new knowledge, advance new solutions, and inspire positive transformative change.
Since awarding our first grant in 1890, we have provided more than 14,000 grants for work across all seven continents. This includes the most comprehensive scientific expedition to Mount Everest, working to better understand human-carnivore conflict in Gorongosa, telling stories that help explain the world and all that’s in it, and groundbreaking work that has transformed our understanding of the great apes and what it means to be human.
We also engage audiences around the globe through signature experiences, stories, and content, including the National Geographic Museum at our headquarters in Washington, D.C.