The Association for Research in Vision an Ophthalmology (ARVO), located in Rockville, MD, is seeking a high-energy, creative-thinking, marketing Rockstar to join the Marketing and Communications team. The senior marketing manager will report to the chief marketing and communications officer to develop and manage the day-to-day marketing activities for ARVO. The senior manager will bring out-of-the-box thinking, best practices and new strategies to collaborative work with other members of the marketing and communications team. Additionally, the senior manager will partner with staff from departments across ARVO including meetings, education, journals, the ARVO Foundation, awards, membership and more, to develop and implement strategic marketing programs that align with ARVO’s business goals and strategic plan. The ideal candidate for the senior manager of marketing position is process-oriented, collaborative, transparent, flexible, analytical, creative and, most important, enjoys having fun while working hard.
Work with the chief marketing and communications officer to develop and execute marketing strategies specific to promote ARVO membership as well as ARVO registration for ARVO meetings, journals, educational courses and products as well as the ARVO job board.
Develop advertising strategies for ARVO and manage ad buy programs to promote ARVO meetings, products and services to a variety of audiences.
Manage relationships with marketing vendors including jobs board, mailing list brokers and others.
Create marketing copy and collateral pieces for print and digital advertising, in alignment with ARVO branding guidelines.
Collaborate with designers for creation of ARVO ads.
Partner with Digital Communications Manager to ensure that website content and strategy align with and support marketing plans for ARVO.
Partner with the digital designer in the development and production of videos to promote ARVO initiatives.
Develop and maintain schedules for ARVO exhibits at internal and external meetings and events to align with strategic marketing goals.
Work closely with the exhibit and advertising sales vendor to track and fulfill sponsorship ads onsite at ARVO meetings and online.
Research and maintain lists of external audiences (by industry and by organization/society) for use in marketing activities.
Bachelor’s degree and a minimum of 5 years of work experience in marketing .
Experience developing and executing integrated marketing campaigns that encompass a mix of tactics and that show results.
Experience with all facets of marketing (researching the target audience, buying mailing lists, writing copy, gathering and monitoring metrics/analytics, developing/tracking campaign schedules, cross-marketing with other associations, etc.).
Strong writing skills including excellent editing and proofreading as well as clear and succinct verbal communications.
Strong understanding of website content management systems, email campaign platforms (familiarity with Real Magnet is a plus), online networking, social media platforms and related business productivity software such as Microsoft Suite.
Excellent interpersonal skills; demonstrated ability to work collaboratively across departments and understand each department’s marketing needs.
Strong organization, time and project management skills. Experience managing competing priorities and projects within deadlines and on budget.
Knowledge/experience with exhibit floor processes and fulfillment is preferred.
Experience working for or with a nonprofit association is preferred.
Ability to travel domestically and internationally.
ARVO is committed to supporting our employees by providing professional development opportunities, a competitive compensation and outstanding benefits program. We offer medical, dental, life and disability insurance, FSA, matching retirement savings, telework and flexible work schedule options, and more.
For consideration, please submit your resume including a cover letter stating your salary requirements to email@example.com.