Digital Content & Social Media Associate
USA Rice is a nonprofit trade association with programs that include the promotion of U.S. rice domestically and abroad. USA Rice also represents industry interests in federal legislative and regulatory matters, industry quality standards, education, research, product development, and policy.
Industry Overview: U.S. grown rice and rice products are a $30+ billion industry. Approximately 18 million tons of rice is grown annually in Arkansas, California, Louisiana, Texas, Mississippi, and Missouri. About half of the U.S. crop is exported with Mexico as the number one destination. Eighty-five percent of the rice consumed in the U.S. is grown here.
We are looking for an individual who excels at details and who will complement our existing team, bring new ideas and skills, and is highly motivated to get things done.
Responsibilities include, but are not limited to:
Monitoring multiple social media channels to determine opportunities for USA Rice and the industry to engage with various audiences.
Generates long form written content for the USA Rice Daily and the Whole Grain newspaper.
Identifies important social media trends and discussions in which USA Rice should participate on behalf of the U.S. rice industry
Helps map out and develop USA Rice’s social media and communications strategy, including writing and scheduling posts, maintaining followers and accounts followed for USA Rice’s 2 Twitter, 1 Instagram, and 1 Facebook accounts.
Assists in the development of digital content for multiple USA Rice platforms
Travels to industry meetings and events, including local DC events in support of above goals